Our team of experts work with you every step of the way.

Alpha Admissions works with students to put their best foot forward while applying for post secondary education. We work with you to create a university application that you can submit with confidence.

Advisor Team

Each student works one-on-one with their dedicated Alpha Advisor, while having the support, expertise, and knowledge of our entire team behind them from start to finish.

Jess Peters
Founder

Jess is the founder of Alpha Admissions and a graduate of the Queen’s Commerce program. For over a decade, she has helped hundreds of students gain acceptance to the world’s most competitive universities by uncovering what makes each applicant truly unique and transforming it into a bold, unforgettable story. She teaches students how to communicate their narrative with clarity and confidence across essays, videos, and interviews.

As a TD Scholar, Jess brings firsthand insight into scholarships and selective admissions, and also advises entrepreneurs and executives on personal brand storytelling and interview strategy.

Katie Urchik
Alpha Advisor

Katie is a graduate of the Bachelor of Commerce program at Queen’s University. At Queen’s, she held leadership roles including Co-Chair of ACE Queen’s (DECA), and contributed as both a case writer and business teacher. With a strong background in case competitions, mentorship, and communication, she’s passionate about helping students stand out. Katie now works in the insurance industry as a Producer Associate, bringing her relationship-building and business skills into practice.

Andrew Mery
Alpha Advisor

Andrew is a student in the BMOS and Ivey HBA program at Western University with hands-on experience across venture capital and private equity. He has held analyst roles at White Star Capital (AUM ~$1.5B), Evolis Capital, and Koru Capital, supporting investments in sectors such as TMT, healthcare, and late-stage growth. Andrew is passionate about helping students navigate the transition to business school, with a strong focus on storytelling, mentorship, and strategic preparation.

What makes us different
Diverse Team of Experts
Our team is comprised of business school alumni, self-branding experts, and certified english teachers. Every student we work with gets the entire Alpha team on their team.
We Win by Teaching
Alpha Admissions is all about empowerment. We facilitate and teach our students how to craft top notch admissions essays. However, these skills will help them far beyond admissions.
Stress Free Experience
We understand how stressful university admissions can be, both for students and their families. We eliminate the unknowns of the process, while even making it fun!

"Working with Alpha Admissions was the best decision I made during my university application process. The team of Advisors knew the exact formula to get accepted to my dream schools, Queen's Commerce and Ivey. I also learned invaluable writing skills while gaining mentors in the Alpha Advisor team. I highly recommend Alpha Admissions to any grade twelve student!"
Denise, Queen's Commerce Class of 2025
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info@alphaadmissions.ca
416-884-1477