Now accepting 2026/2027 applicants
Alpha Admissions offers 1-on-1 coaching to help students craft standout supplemental applications. We guide you every step of the way to make sure your story is strategic, authentic, and unforgettable.
Proven results
Our team brings years of admissions expertise and a deeply personalized coaching style to every student we work with.
Programs we coach
13+ years coaching students through the Queen's Commerce (Smith) supplementary application, including the 10-minute timed written response and 2-minute timed video response in Kira Talent.
Read the Queen's Commerce guide
Expert guidance on Western's Ivey Advanced Entry Opportunity application, including activity essays, awards, and preparation for the five timed video responses in Kira Talent.
Read the Ivey AEO guideWe also coach supplementary applications for other competitive programs, including Lazaridis, U of T and UBC Sauder.
The people behind your application
Smith Commerce '17. Jess built the Alpha Method and, for 13+ years, has trained our advisors and coached hundreds of students into the world's most competitive programs.
How it works
A clear plan for one of the most stressful parts of Grade 12, refined over 13+ years. We take the unknowns out of the process so your child can submit an application they're proud of.
We talk through your child's goals, the programs they're applying to, and the timeline ahead, then match them with an Alpha Advisor.
We teach your child to review each school's scoring rubric, reflect on their experiences, and relate them to what reviewers reward. Paragraph-by-paragraph outlines then shape each response into an engaging, authentic story.
Teaching-based feedback on every draft and every practice video. We collaborate, refine and coach until your child's writing and on-camera skills are genuinely stronger.
A polished application that scores high on the rubric, captures attention, and sounds 100 percent like your child.
The Alpha Student Portal
Every Alpha student gets personalized, high-touch coaching tailored to them. Between sessions, the Alpha Student Portal and Alpha AI keep them practising, and never write a word for them.
Each key application, with its deadlines, drafts and homework, all in one portal.
Step-by-step lessons that build real writing and interview skills, well beyond admissions.
Instant feedback scored against the official rubric. It never rewrites: every word stays the student's own.
Timed written and video practice that replicates the real Kira Talent experience, using over a decade of real past questions, not generic practice prompts.
What families say
"My son used Alpha Admissions for both Queen's and Western business applications. He was successful with both!!! I would 100% recommend Alpha Admissions to anyone seeking admission to the top business schools in Canada."
"Before working with Alpha Admissions, I was stressed about getting into my top programs. With their help, I was accepted to both Queen's Commerce and Ivey AEO!"
"Your team gave my son such great feedback and direction that he felt confident going into the application process and nailed it! He actually enjoyed every call and step along the way, making the application process far less stressful than it would have been without your help."
"Working with Alpha on my Queen's Commerce essay and video was one of the best decisions I made. My advisor guided me through the entire application, and I was accepted into my dream program!"
"Our advisor was easy to work with, an absolute expert at the Queen's Commerce admission process and the difference maker, without question. The coaching on what notes to hit and how to structure my son's answers was bang on."
"They have all past essay/video questions, and really help you learn how to best perform on the Queen's Commerce and Ivey applications. I genuinely improved my skills and was accepted to both programs!"
No. Every word is the student's own. We teach students how to find their strongest stories and express them clearly, then give detailed feedback through every draft. These are skills they'll use well beyond admissions.
Queen's Commerce (Smith School of Business) and Western's Ivey AEO are our specialty. We also help students with supplementary applications for other competitive programs, including Lazaridis, U of T and UBC Sauder.
No. Alpha AI gives checklist-style feedback against the official rubric and runs timed practice. It never rewrites or writes for students, and your Alpha Advisor reviews every submission.
Yes. We coach both the written essay and the video response, using past questions and the official scoring rubrics.
The earlier the better. Queen's Commerce supplementals open on or after November 1, and Queen's emails the link 1 to 2 weeks after you submit your OUAC application. Starting before then gives you time to find the right stories without rushing.
Not at all, it's a smart time to start. Read the Queen's rubric together: reviewers look for a real challenge, initiative, problem-solving and reflection. Then start noting stories from school, work, teams and activities that show those qualities. Our free resources are a good first step.
An Alpha Advisor trained in the Alpha Method, with the whole Alpha team behind them. Our team includes business school alumni, self-branding experts, and certified English teachers.
Packages depend on the programs your child is applying to and the level of support they need. We'll walk you through the options in your free consultation.
We talk through your goals, the programs you're applying to, and your timeline, then explain how we'd work together. There's no obligation.
Free resources
How reviewers score the written essay.
Download → Free PDFHow reviewers score the Kira Talent video.
Download → GuideWhat to expect from the video response.
Read → EssaysThe habits behind accepted essays.
Read →Your future starts here
Tell us a bit about you and an Alpha Advisor will be in touch. Prefer to talk now? Call or text us at +1 (647) 515-5629, or book a time that suits you.
Queen's guide →
Ivey guide →
